Surviving the Blackout of 2003
The great blackout of 2003 may be a dim memory for many. But some catalogers in the regions that were affected by the Aug. 14 blackout are still tallying
News
Golf Digest Magazine Enters Catalog Business
Golf Digest magazine is taking a swing into the catalog realm. In June the Wilton, CT-based division of Advance Publications launched the 36-page Golf
Cui Bono?
A new study from the Warehousing Education and Research Council titled 2003 Warehousing Benefits Programs offers a detailed look at the benefits that
Groundwood #5 Going Up
As many expected, paper prices are going up. This time it’s groundwood #5 that’s taking the hit. In early August, UPM Kymmene announced a $2/hundredweight
Golfsmith’s Latest Acquisition All About Market Share
As part of its goal to become the dominant multichannel marketer of golf equipment, cataloger/retailer Golfsmith in late July bought Don Sherwood Golf
Well-Schooled Catalogs
Before sending their children back to school, consumers raided catalogs, Websites, and stores with renewed enthusiasm. The National Retail Federation
Catalog Analysis: Profit and Loss Statements Part 2
In June we looked at the profit and loss statement, discussing how a catalog P&L or income statement is different from that of a manufacturer and reviewing
Eight Tips Every Paper Buyer Needs to Know
When it comes to buying paper, catalogers have been spoiled in recent years. Thanks to several factors, including the slumping economy and increased overseas
Listings
NEW LISTS ILLUMINATIONS HOME BUYERS This list consists of 830,768 12-month buyers of Illuminations Home Decor catalog. These buyers have purchased home
Doctors Foster & Smith Testing TV
Who says you can’t teach an old cataloger new tricks? Twenty-year-old pet supplies mailer Doctors Foster & Smith is launching its first TV ad campaign