Operations and Management: Marketers Hear Overseas Call
American Express is doing it. Ditto for Dell and General Electric. Increasingly, major U.S. corporations are outsourcing call center functions to third-party
News
Geerlings Toasts the Traveling Vineyard
Wine marketer Geerlings & Wade has had little to cheer about in recent years. To reduce expenses, Geerlings & Wade has been cutting circulation and reducing
Lists and Prospecting: Little Progress, Big Potential
As I look back on 30 years of prospecting history, a heretical conclusion forms in my mind: As an industry, we are really no further evolved in prospecting
At Deadline
CDW BUYS MICRO WAREHOUSE’S NORTH AMERICAN BUSINESS Computer reseller CDW Corp. announced on Sept. 8 that it would buy the North American assets of rival
Vermont Teddy Bear Purchases Calyx & Corolla
The company that touted itself as the nonflowers alternative best get working on a new tag line. On Sept. 2, Vermont Teddy Bear Co. purchased the net
Bulls and Bears: Quiet End to the Summer
Ticker symbol Company Price as of 9/5/03 52-week high 52-week low % price change last month Revenue per share T4Q % total debt/total capital DIRECT TO
Figi’s Launches B-to-B Catalog, Website
Figi’s is going corporate. In late August, the Marshfield, WI-based food cataloger launched Figi’s Business Services, which is producing Figi’s first
Data Tech: Closeup Look at a PC-based Merchandising System
Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand
Moore Medical Goes Directly to Jails
New Britain, CT-based Moore Medical Corp. is headed for the big house or at least its catalogs are. The $137.8 million medical and dental products cataloger
Eddie Bauer Goes Back to Basics
For the past five years, Eddie Bauer has been all over the place, says senior vice president/chief marketing officer Engle Saez. The Redmond, WA-based