Mini-Catalog Has Sizable Payoff for Support Plus
Support Plus has acquired many a new customer through traditional prospecting sending out its full-size book to rented lists. But that costs $6-$7 a convert.
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Operations and Management: Cutting Call Center Costs, Not Service
In these days of cost-consciousness, it’s the rare operations manager who hasn’t been asked to reduce call center expenses. But when asked to tighten
Dyer Departs Lands’ End, Joins Tommy Hilfiger
On July 30, a little more than a year after the company was sold to Sears, Roebuck & Co., Lands’ End president/CEO David Dyer announced that he would
Bean Catches Airtime with Tour de France
Lance Armstrong may not be the only one celebrating the outcome of this year’s Tour de France. In July, outdoor gear and apparel cataloger L.L. Bean began
Gold Award, Food: Harry and David, Season’s Greetings 2002
The front cover of Harry and David’s 2002 Season’s Greetings catalog is in keeping with the spirit of Eat, drink, and be merry. The photo of four pears
*The Gold Standards
Beauty may well be in the eye of the beholder. But judging marketing excellence, as is the purpose of Catalog Age’s Annual Catalog Awards, requires objectivity.
It’s Black and White for Chico’s
Having firmly established its brand of apparel for upscale baby-boomer women, Chico’s is expanding via acquisition. The Fort Myers, FL-based marketer
Gold Award, Consumer Specialty: Patagonia, Winter 2002
One look at the breathtaking cover photo of Patagonia’s Winter 2002 edition, and you know you’re in for an adventure. The aerial shot of a lone skier
Lillian Vernon Weaves Its Way into Wal-Mart
In a match made in personalized-products heaven, Lillian Vernon Corp. is teaming with discount retailer giant Wal-Mart. More specifically, the gifts and
The Judging Panel
Geoff Batrouneyexecutive vice president, Estee List Marketing John Bortavice president of marketing operations, NewarkInOne Jeff Campbellcatalog manager,