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From 3602, Bangtail Envelope, and Bind-In, to Take-One and Tent Card

As more catalogers expand into the retail channel, they’re adding the names of store buyers to their house files. But converting those retail customers

A little more than a year after the company was sold to Sears, Lands

Two realities have confronted catalogers since the Internet became a major factor in communications: First, the Web is price driven. And price driving

Less than three years after Equity Resource Partners bought Calyx & Corolla from now-defunct retail consolidator Gerald Stevens, the flowers and plants

May marked the second month in a row that Direct Media’s Catalog Tracker service received fewer catalogs than it had last year. This past May, the Greenwich,

Time and again during the past two decades, American Stationery Co. has inserted the same style of embossed stationery sample in other catalogers’ outgoing

In a perfect world, you would never have to put customers on hold, but the reality is your customers probably have to wait in a phone queue at some point.

CATALOG AGE asked list pros: “What is the biggest misconception about insert media?” BART LORING, president/CEO of New City, NY-based Loring Direct Response