Magellan’s Redesigns Its Already-Thriving Website
Some marketers would have assumed that a 40% surge in online sales meant that their Website was fine the way it was. Not Magellan’s. Last year the Santa
Some marketers would have assumed that a 40% surge in online sales meant that their Website was fine the way it was. Not Magellan’s. Last year the Santa
Flip through Current’s recent summer sale catalog, and out flies a blow-in insert for Guthy-Renker’s Proactiv Solution, an acne treatment. No question,
If you think the names of your store buyers can’t bring in list rental revenue, think again. As Dennis Bissig, group vice president for Hackensack, NJ-based
A tax issue aimed at catalogers and other at-distance marketers will soon become a central topic in Washington: use taxes. As has become habit, use taxes
Eyebrows raised when San Francisco-based gifts cataloger RedEnvelope filed for an initial public offering with the Securities and Exchange Commission
Spam filters are supposed to keep consumers’ e-mail accounts free of unwanted messages touting porn and gray-market Viagra. But while their success on
NEW LISTS FRIENDSHIP HOUSE CATALOG BUYERS Friendship House catalog, which sells musical gifts, awards, and teaching aids to music aficionados, music and
Most catalogers aren’t international marketers on the scale of Lands’ End or Viking Office Products. But thanks largely to the Internet, many mailers
Pressured by its bank to turn a profit this year, books and gifts mailer Chinaberry in early June laid off president Gary DeMaine. Ed Ruethling, an owner
To focus solely on growing its Boston Proper women’s apparel title, The Mark Group plans to shut its Charles Keath gifts catalog early next year. Charles