Sourcing Around SARS
The outbreak of severe acute respiratory syndrome (SARS) that has been plaguing Asia particularly China has prompted many catalogers to halt travel to
News
No Goose Eggs for Easter Sales
When it comes to holiday spending, Easter is no Christmas. But it is becoming a more important shopping occasion, as consumers snap up Easter-themed outfits,
Catalog Analysis: Understanding Catalog Profit & Loss
During the past several months we have looked at financial formats for catalogs and the Internet from a global or financial model standpoint. We contrasted
Boden Eases Into U.S. Market
London-based J.P. Boden & Co. is taking a slow and steady approach to expanding into the U.S. Having launched the U.S. version of its Mini Boden children’s
Operations and Management: Cutting Back on Call Abandonment
A 2%-2.5% call abandonment rate the percentage of calls lost because customers on hold hang up is standard for catalogers, according to Richmond, VA-based
After the Lillian Vernon Sale, the Turnaround
When Rye, NY-based gifts and housewares cataloger Lillian Vernon Corp. agreed on April 16 to be sold, Lillianmania swept the New York area. Multiple articles
Lists and Prospecting: Betty Crocker Cooks with Database Model
Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog
Catalog Tracker: Cash in Hand, Please
Catalogers want their money now and they’re willing to pay for consumers’ shipping in order to get it. That’s one conclusion you can draw from Direct
The Cybercritic: Party Supplies
An avid reader of glossy lifestyle magazines, The Cybercritic loves the idea of throwing theme parties. And in fact, The Cybercritic’s parties do tend
Catalog Tech: Campaign Management Software–aCase Study
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data