Catalog Tech: Campaign Management Software–aCase Study
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data
Arguably the most surprising finding among this year’s electronic marketing survey was that 19% of the respondents still did not have an online catalog.
In a move that would create a $2.5 billion casual apparel and home goods catalog/retail powerhouse, Freeport, ME-based L.L. Bean is considering purchasing
Artists’ materials cataloger/retailer Flax Art & Design has evolved into something that its late founder, Herman Flax, likely never envisioned. Since
The latest retailer to expand into catalog marketing is Bebe Stores. In early April the women’s apparel manufacturer/marketer mailed 200,000 copies of
House of Tyrol, which specializes in selling gifts and collectibles from Germany and Austria, is closing up shop. The Cleveland, GA-based company, which
In the April 15 issue, we listed the wrong phone number for e-Post Direct, which manages the Job Shop Technology e-mail list. The correct number is 845-731-3844,
Marrying up has paid off for Musician’s Friend. The Medford, OR-based cataloger of musical instruments and accessories cut its outbound freight costs
Finally, a ray of sunshine for cataloger/retailer FAO. On April 23, the parent company of toys retailer Zany Brainy, children’s products cataloger/retailer
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