Wartime Therapy
According to the National Retail Federation, despite the war with the Iraq, March retail sales (which include catalog) rose 2.2%. You can thank me later.
News
Frontgate Launches Its Fifth Spin-off
The press-shy Cornerstone Brands isn’t saying much about the latest offshoot of its Frontgate home products catalog, titled Grandin Road. One thing’s
Catalog Tracker: A Case of the Credit Jitters?
Are the credit-card woes of marketers such as Spiegel and Sears discouraging catalogers from offering credit? Data from list firm Direct Media’s Catalog
Marketers Applaud Consumer Bankruptcy Bill
Catalogers hope a new bill will finally curb the number of consumers claiming an inability to pay credit-card debts. On April 2, the U.S. House of Representatives
Catalog Analysis: The Internet/Catalog Financial Model
During the past few months, we’ve looked at several financial models, both consumer and business-to business. One of our conclusions is that there is
Catalog Legislation: Greetings from Washington!
Taxes, e-mail, privacy, postal issues, and telemarketing (inbound as well as outbound) there’s a lot of new and pending legislation on all of these topics
BVDs vs. Bikinis
The winter, not the war, played a major role in spring sales results for Venus Swimwear. The Jacksonville, FL-based company mails the WinterSilks catalog
Slumps and Surprises
Going into the spring selling season, catalogers were already contending with the lingering dismal economy and a particularly harsh winter in many parts
From Foes to Friends
It’s not only TVs that offer more channels these days. Many marketers have found that using several channels, including sales teams, catalogs, and the
Listings
NEW LISTINGS THOUSAND MILE CATALOG Nearly 11,000 customers have purchased casual apparel and accessories from the Thousand Mile catalog during the past