News

A manufacturer of outerwear for outdoor enthusiasts, The Chapin Co. is no longer content to sell solely to retailers. The Wayzata, MN-based company is

What does Rumpelstiltskin have to do with database marketing? An early chapter in Spinning Straw into Gold: The Magic of Turning Data into Money, a new

It’s no surprise that the lingering recession combined with the war in Iraq has suppressed catalog prospecting. By some brokers’ estimates, list rentals

Somebody in your marketing department made the brilliant decision to begin mailing your catalog overseas. Now it’s your job to get the books into the

Backorders Cause Catalog Sales Decline at PC Mall Unfilled backorders of recently introduced products led to a 13% decline in first-quarter catalog sales

Cataloger/retailer Delia

Beginning with its May 2003 catalog, Rochester, NY-based home goods cataloger Home Trends will carry a spread of cookbooks, cooking videos, and kitchen

The latest retailer to expand into catalog marketing is trendy women

The swift outcome of the U.S. attack on Iraq apparently has apparently given the U.S. economy a much-needed shot in the arm. Consumer confidence, which

Higher Web Sales, Higher Earnings for Sportsman’s Guide A higher level of Internet-related sales translated to greater first-quarter profit for The Sportsman’s