Lists and Prospecting: From Mag Tapes to Deliverability Software
Preparing for a catalog mailing 20 years ago was in many ways far simpler than it is today. When it came to renting lists, catalogers had far fewer selects
News
At Deadline
DHL AGREES TO BUY AIRBORNE EXPRESS GROUND NETWORK DHL Worldwide Express, a delivery service owned by Deutsche Post AG of Germany, has agreed to acquire
Operations and Management: Blair–An Unlikely Innovator
Considering that 93-year-old apparel and home items marketer Blair Corp. didn’t even started binding its catalogs until 1995 (the company started as a
Catalog Copy: Waking Up to the New World of Catalogs
Montgomery Ward? Who’s he? That was a question asked at a catalog seminar a few months ago. The venerable icons of the past, such as Montgomery Ward,
20 Years’ Worth of Epiphanies
Ours is not to question taste. Ours is just to cut and paste. That bit of doggerel used to hang in the paste-up area of the first magazine I worked for,
Easy Does It for Boden’s U.S. Expansion
Proceeding with caution, U.K. apparel marketer J.P. Boden & Co. mailed the second edition of its first U.S. catalog last month to 250,000 rented names.
Three Years of Stable Rates Looking Likely
On March 6 the House Committee on Government Reform approved H.R. 734, designed to cut U.S. Postal Service pension payments. The bill comes after a comparable
Listings
NEW LISTS HISPANIC CONSUMERS This 12 million-name Hispanic database includes 658, 956 Hispanic-American catalog shoppers. They have a median age of 32
Catalog Tracker: Free S&H Isn’t Just for Holiday
If you thought free-shipping offers would go the way of holiday ornaments and leftover wrapping paper that is, into storage until the next holiday season
Production Page: Evolutionor Revolution?
Mechanicals. Waxers. Live type. Nonrepro pencils. If you’ve been in the industry for fewer than 10 years, those terms may mean nothing to you. But if