Terror Alerts Boost Safety Products Sales
Not everyone rushed to local stores to buy duct tape and bottled water in the days after Secretary of Homeland Security Tom Ridge announced a heightened
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Live from CADM: U.S. Catches on to Mobile Phone Marketing
(Direct Newsline) Chicago–Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages
Site Revamp Cuts Costs, Boosts Sales for Personal Creations
Personalized-gifts cataloger Personal Creations has cut its Web hosting costs in half since revamping its Website in September. The Burr Ridge, IL-based
New Web Catalogs
Everything Chic Aspiring clothing designer Sara Hill launched Everything Chic last May to promote her own designs. Within a few months, however, she realized
Live from NCOF: Choosing the Correct Call Center Matrix
(Operations & Fulfillment) Orlando, FL–A packed room of contact center professionals at the National Conference on Operations and Fulfillment here listened
Operations and Management: Systems Then and Now
The catalog management software (CMS) systems on the market in the early 1980s were outgrowths of systems that catalogers had written inhouse or contracted
Catalog Merch: Home Furnishings–What’s Hot Now
The success of any merchant depends on being able to forecast a trend and ride with it until it’s ready to breathe its last breath and never a moment
Live from NCOF: Neiman Marcus Cuts Returns Costs With Service SmartLabel
Dallas based cataloger/retailer Neiman Marcus, which also mails the Horchow and Chef’s Catalog titles, has reduced its returns processing costs since
DMA: States Overestimate Potential E-Commerce Tax Revenue
A survey released on April 11 by the Direct Marketing Association concludes that the potential tax revenue lost to states due to online sales is just
Live From NCOF: Catalogers Should Benchmark for ‘The Perfect Order’
Today’s warehouse and distribution center managers are under the gun. Not only are they faced with cost reductions and technology changes, companies are