Spiegel’s Big Mistake
We’ll keep the big book going because according to our research in Europe although we’ve not researched it here in the U.S. people use big books for planning
News
Lists and Prospecting: Prospecting into Canada
Given the dismal state of the U.S. economy, the timing may be right to consider marketing into Canada. Although Canada’s economy has been lagging for
Get ’em to Bite
Ken Seiff, the CEO of Bluefly.com, has a simple mathematical formula for obtaining new customers: More site traffic = more business. With that guiding
March Retail Sales Down 0.7%
March 2003 retail sales were 0.7% lower than sales for March 2002, according to a survey by information services firm ShopperTrak. The survey also showed
Most Mailers Sticking to Hiring Plans Despite War
Most mailers are not altering their second-quarter hiring plans despite the slumping economy and the domestic effect of the war in Iraq. According to
Succeeding by Exceeding
Remember the good old days you know, six or eight years ago when your competitors were the other catalogs that landed in mailboxes along with your book?
Grainger’s Lab Safety Supply Gets Gempler’s
Maintenance, repair, and operating supplies giant Grainger is getting even bigger. The Chicago-based marketer on Feb. 14 agreed to buy business-to-business
Venus to Ultama: See You in Court
On March 28, Jacksonville, FL-based swimwear and sportswear cataloger Venus Swimwear sued Ultama Swimwear, also based in Jacksonville, charging that Ultama
Live from NEMOA: Bean Reinvests Savings
Cambridge, MA–Apparel and outdoor gear cataloger L.L. Bean has spent the past 18 months retrenching. During the past year alone, the company has eliminated
Live from NEMOA: Put Customer Attitudinal Behavior into Action
Cambridge, MA–In her March 27 presentation at the New England Mail Order Association (NEMOA) conference here, Gayle Davey, partner/senior consultant