News

Given the dismal state of the U.S. economy, the timing may be right to consider marketing into Canada. Although Canada’s economy has been lagging for

Manchester Center, VT-based general merchandise cataloger Vermont Country Store in February was victim to a series of fraudulent overseas orders totaling

Ken Seiff, the CEO of Bluefly.com, has a simple mathematical formula for obtaining new customers: More site traffic = more business. With that guiding

Most mailers are not altering their second-quarter hiring plans despite the slumping economy and the domestic effect of the war in Iraq. According to

March 2003 retail sales were 0.7% lower than sales for March 2002, according to a survey by information services firm ShopperTrak. The survey also showed

Maintenance, repair, and operating supplies giant Grainger is getting even bigger. The Chicago-based marketer on Feb. 14 agreed to buy business-to-business

On March 28, Jacksonville, FL-based swimwear and sportswear cataloger Venus Swimwear sued Ultama Swimwear, also based in Jacksonville, charging that Ultama

Cambridge, MA–Apparel and outdoor gear cataloger L.L. Bean has spent the past 18 months retrenching. During the past year alone, the company has eliminated

Cambridge, MA–In her March 27 presentation at the New England Mail Order Association (NEMOA) conference here, Gayle Davey, partner/senior consultant