Supreme Court Rules Against Victoria’s Secret in Trademark Case
The U.S. Supreme Court on March 4 ruled 9-0 against Victoria
News
Is it time for a makeover?
Is my catalog looking dated? Does my catalog need a creative makeover? Will a creative makeover increase my catalog’s sales? These are tough questions
U.S. Plastic’s Web Overhaul Boosts Sales
Little things can mean a lot. In the case of United States Plastic Corp. (USP), adding content and a few value-added services to its Websites has doubled
Deals Evaporate at Year’s End
In terms of mergers and acquisitions, 2002 went out with a whimper. Just 16 industry deals were transacted during the fourth quarter, down 24% from the
Small Mailer Opts for Retail
Flora and Henri, a Seattle-based marketer of upscale children’s clothing, will reduce its catalog prospecting by 30% this year. The company will channel
J.C. Penney Continues Editing Its Catalog Division
Don’t call J.C. Penney’s ongoing plans for its catalog division downsizing. Instead, think of it as editing. We’re editing the merchandise for a customer
Spiegel Cuts 300 Jobs, Faces SEC Investigation
On Jan. 31, The Spiegel Group laid off 300 workers from two of its call centers nearly one-third of the 950 employees at the facilities. Spiegel laid
At Deadline
SPIEGEL CFO JUMPS SHIP As if Downers Grove, IL-based Spiegel didn’t have enough woes (see Spiegel Cuts 300 Jobs, Faces SEC Investigation on page 7), the
Lists Roundtable: Place Your Bets
Who would have thought that mailing to a list of dentists would work well for a cataloger of brownies and other sugar-laden goodies? But it did for Fairytale
Correction
In our February Small Catalogs Forum profile, Firing Up a Catalog Business, we said that founder Peggy Glenn had written her first fire-safety-related