DMA launches privacy initiatives
The Direct Marketing Association on Feb. 6 unveiled initiatives to protect personally identifiable information received by its consumer marketer members.
News
Brylane taps two top execs
Multititle apparel and home goods cataloger Brylane has appointed Christophe Gaigneux executive vice president of its Special Sizes apparel group, responsible
Spiegel lays off 300, loses CFO
On Jan. 31, The Spiegel Group laid off 300 workers from two of its call centers
Ax falls on 300 L.L. Bean workers
Despite double-digit sales increases in December, L.L. Bean announced that it will lay off as many as 300 staffers during the next two months. In November,
Men the big spenders this Valentine’s Day
A National Retail Federation survey, conducted by BIGresearch, shows that men will spend $125.96 on average for Valentine’s Day gifts this year. Women
Survey: Online holiday shopping up slightly
The second annual multichannel holiday shopping survey by online advertising firm DoubleClick shows that the only retail channel that increased in usage
Annual sales climb at PC Mall–but income plunges
Computer reseller PC Mall (Nasdaq: MALL) enjoyed a 20% rise in annual sales. But that wasn
Concepts Direct for Sale
Concepts Direct is officially on the selling block. On Dec. 23, the Longmont, CO-based multititle cataloger announced that it would begin soliciting buyers.
Catalog Analysis: Understanding Catalog Financial Models
Given that number crunching is a core competency of any cataloger and Internet marketer, I believe that all employees in a catalog company should have
Secret Shopper: Taking Stock of Holiday Delivery
As the holiday shopping season was winding down, Catalog Age’s Secret Shopper called 15 mailers to check stock on 42 products. We found that 26 items