All Boomers Are Not Alike
Americans 40 years old and up account for 43% of the U.S. population. More important to you as marketers, they account for 73% of all direct marketing
News
Benchmark 2003 on Marketing
When Catalog Age’s previous Benchmark Survey on Marketing was conducted, in fall 2000, the economy was just beginning to show a few cracks. This past
Data Tech: The Case for Database Marketing
One would think that the catalog industry would be awash with database marketing success stories. But co-ops notwithstanding, few of the major database
Integrating E-mail
Back in 1999, online-only marketer Bluefly.com sent its customers an e-mail message touting discounted pashmina fashions. Within three days, Bluefly had
Bush Forms Presidential Commission to Overhaul USPS
Amid the headlines about Iraq and North Korea, reports of the newly formed presidential commission to overhaul the U.S. Postal Service may have been buried.
CVS Launches Home Healthcare Catalog
Woonsocket, RI-based drugstore chain CVS in November launched a 50-page mail order catalog targeting older customers in need of home healthcare. Products
Catalog Tracker: Full Mailboxes for November
Postal carriers were doing plenty of heavy lifting in November, judging by the number of consumer books tallied by Direct Media’s Catalog Tracker. A service
The Cybercritic: Professional Beauty Supplies
When shopping for professional beauty supplies, The Cybercritic expected the home pages of the distributors to look professional and beautiful. In that
New Catalogs
Culture for Kids Master Communications founder/CEO Selina Yoon aims to give children insight into the cultures of the world with the launch of Culture
Operations and Management: Payment Processing–Safety First
Approximately $700 million in online revenue was lost to fraud in 2001, according to Dallas-based payment processor Paymentech. That sum represents 1.14%