Climbing Up from Rock Bottom?
Following last year’s dismal third quarter, sales and earnings for most of the publicly traded business-to-business catalogers tracked by Catalog Age
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Operations and Management: Famous Smoke Shop Lights Up Service
Thanks to a new phone system, Easton, PA-based cigars marketer Famous Smoke Shop has not only improved service levels at its call center, but it can now
Seeking Search Engine Optimization
If the marketers that make up the Catalog Age 100 are any indication, search engine optimization (SEO) hasn’t been a top priority. That’s the conclusion
Destination Catalogs Pay Off for Chico’s
Women’s apparel cataloger/retailer Chico’s is making the most of its location photography shoots. The Fort Myers, FL-based company has used popular U.S.
FedEx Rates to Rise Jan. 6
FedEx Corp. on Nov. 20 announced that its air and ground rates will increase on Jan. 6. The expedited courier’s FedEx Ground rates will rise an average
All for One, and One for All
We must all hang together, or assuredly we shall all hang separately. Benjamin Franklin, upon signing the Declaration of Independence Joining clubs, organizations,
Supreme Court to Rule on Victor/Victoria Case
A lawsuit pitting small adult-novelties shop Victor’s Little Secret against cataloger/retailer Victoria’s Secret made its way before the U.S. Supreme
Norm Thompson puts Waterfront Living on hold
Less than two years after acquiring nautical home products and gifts catalog Waterfront Living, multititle mailer Norm Thompson Outfitters has put the
TigerDirect sues WhenU.com
On Dec. 31, computer cataloger TigerDirect, a subsidiary of $1.55 billion manufacturer/marketer Systemax, has sued online advertising company WhenU.com
Secret Shopper: How the Holiday Stocking Stacks Up
Just before and after Thanksgiving, Catalog Age’s Secret Shopper called 15 mailers to check stock on numerous items. We found that 29 of the 40 items,