Listings
NEW LISTS BRYLANE KITCHEN A spin-off of the Brylane Home catalog, Brylane Kitchen sells cookware, appliances, and kitchen decor. Approximately 90,000
News
Independent, Bundled, or Coupled?
With e-commerce playing such a vital role in catalogers’ marketing mix, the methods used to manage Websites are now critical business issues. No strategic
Operations and Management: Managing the Drop-Ship Process
Drop-shipping definitely has its advantages: It can free up warehouse space and allow you to squeeze a few dollars on margin by saving you shipping-in
Lists and Prospecting: Fall/Holiday Rentals on the Rise
Finally, good news from the list rental front. Most of the brokers contacted in mid-August reported a modest but significant increase in orders from catalogers.
Lessons Learned from a Back-to-School Season
Before students return to school to hit the books, they hit the malls, the catalogs, and the Internet in search of clothes and supplies. Hopefully, this
Mobility Electronics Gets The Cash
Scottsdale, AR-based portable computing products manufacturer Mobility Electronics (Nasdaq: MOBE), which acquired Reno, NV-based cataloger iGo last March,
The Price of Free S&H
In their battle for customers, online superstores Buy.com and Amazon.com have been using shipping and handling as a weapon. Amazon.com began offering
Online Holiday Check list
Online merchants have one primary goal, just as retail and catalog merchants do, and that is to turn browsers into buyers. Getting the customer’s attention
Walter Drake Hoping for Bingo
Gifts and housewares cataloger Walter Drake hopes it comes up a winner in its deal with online gaming portal Bingo.com. In August, the Colorado Springs,
Correction
In the September Bulls and Bears chart, Lillian Vernon Corp.’s closing stock price for Aug. 5. was listed at $0.54 instead of the correct price of $6.65.