Financial Update: For B-to-B Catalogers, Cost Cuts Lead to Small Victories
The publicly traded business-to-business and computer marketers tracked by Catalog Age continued to rein in costs in the second quarter, largely by tightening
News
Operations and Management: Managing the Drop-Ship Process
Drop-shipping definitely has its advantages: It can free up warehouse space and allow you to squeeze a few dollars on margin by saving you shipping-in
Independent, Bundled, or Coupled?
With e-commerce playing such a vital role in catalogers’ marketing mix, the methods used to manage Websites are now critical business issues. No strategic
Lessons Learned from a Back-to-School Season
Before students return to school to hit the books, they hit the malls, the catalogs, and the Internet in search of clothes and supplies. Hopefully, this
Lists and Prospecting: Fall/Holiday Rentals on the Rise
Finally, good news from the list rental front. Most of the brokers contacted in mid-August reported a modest but significant increase in orders from catalogers.
Mobility Electronics Gets The Cash
Scottsdale, AR-based portable computing products manufacturer Mobility Electronics (Nasdaq: MOBE), which acquired Reno, NV-based cataloger iGo last March,
The Price of Free S&H
In their battle for customers, online superstores Buy.com and Amazon.com have been using shipping and handling as a weapon. Amazon.com began offering
Online Holiday Check list
Online merchants have one primary goal, just as retail and catalog merchants do, and that is to turn browsers into buyers. Getting the customer’s attention
Walter Drake Hoping for Bingo
Gifts and housewares cataloger Walter Drake hopes it comes up a winner in its deal with online gaming portal Bingo.com. In August, the Colorado Springs,
Benchmark Survey on Production, Print, and Paper
In the two years since Catalog Age conducted its previous Benchmark Survey on Production, Print, and Paper, the economy has sputtered and the U.S. Postal