News

In the Catalog Age 100 feature in August, we listed the incorrect phone number for Guitar Center. The correct number is 818-735-8800. Also, the company

Crime doesn’t pay unless you’re selling goods to help law enforcement officials do their jobs better. And Galls’s summer 2001 edition of its Law Enforcement

The $861 million GTSI, a Chantilly, VA-based provider of information technology solutions, has relied primarily on its 55-person field sales force and

When it comes to postal rates, less can be more. Specifically, mailing only nine catalogs into a particular carrier route can cost more than mailing 10,

Maybe you can’t teach an old dog new tricks. But you can give an old pet supplies catalog a new name. And that’s exactly what Topsfield, MA-based pet

Last month United Parcel Service rolled out a money-back guarantee on its standard ground delivery service to residences. Atlanta-based UPS is now issuing

You’re a marketer of rugged outdoor apparel and you’re introducing soft shell jackets (the outermost layer of clothing for winter sports). Do you feature

Ladies, start your engines. You might not think that a cataloger of apparel and housewares could benefit from an association with NASCAR. But Warren,

I’ll take one of each product, please, said a judge while leafing through the Holiday 2001 edition of Orvis’s Men’s Traditions catalog. And it’s plain