Small Catalogs Forum: Finding Gold in Segments of Dross
In the June issue of Catalog Age, I discussed using RFM recency, frequency, and monetary value as an effective tool to identify segments to mail. Using
News
CATALOG AGE 100: Behind the Numbers
Catalogers had better hope that what goes down must come up. For 42 of the companies on this year’s Catalog Age 100, year-over-year direct sales declined.
At Deadline
PENNEY, EDDIE BAUER NAME EXECS Cataloger/retailers J.C. Penney Co. and Eddie Bauer each appointed top-level executives on July 11. Penney has created
World Cup Fever Hits Mailers
The 32-country World Cup soccer tournament, which ended June 30 with Brazil’s 2-0 victory over Germany, has been a boon for sales of soccer-related merchandise.
Hoping to Create a Goldmine of a Catalog
How many companies does it take to start a catalog? In the case of GoldAvenue, the answer is four. Launched in November, the Geneva-based jewelry catalog
Consumer Catalogers: Getting Ready for a Turnaround
First-quarter results from publicly traded consumer catalogers suggest that the economy may have hit bottom and is poised for a turnaround. Among the
Mark, Fore & Strike Catalog Not Quite Dead
The Mark Group had announced in February that it would stop mailing its Mark, Fore & Strike women’s apparel catalog this summer. But spring sales have
HMS Catalog Makes Sterling Effort
For HMS, a Dallas-based importer and manufacturer of jewelry, all that glitters isn’t necessarily gold. At least not anymore. The wholesaler, which supplies
Staples to Snap Up Medical Arts Press Catalogs
Office supplies cataloger/retailer Staples agreed on July 9 to buy Medical Arts Press, a multititle cataloger of medical-related printed products, for
Operations and Management: A Fulfilling Outsourcing Deal
Choosing a fulfillment company is a lot like choosing a partner in marriage. Communication is the key, says Wayne Teres, a Framingham, MA-based operations