Lists and Prospecting: When the Zip Code Isn’t Enough
Most catalogers say they capture the zip + 4 codes for at least 90% of their customer and prospect names, thanks to postal programs such as National Change
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Production Page: In Praise of Preflighting
Most everyone who has ever created files for publishing has horror stories about the job that wouldn’t print. No matter how thoroughly you check every
Multichannel a Sure Fit for Marketer
Not many companies can boast of owning nearly two-thirds of their market. But New York-based Sure Fit, a manufacturer/marketer of ready-made slipcovers,
Lillian Vernon debuts cobranded credit card
Who says you can
UPS rolling out residential ground delivery money-back guarantee
Beginning Aug. 1, United Parcel Service will roll out a money-back guarantee on its standard ground delivery service to residences. As it has done since
Brigade Quartermaster renews its military focus
The events of Sept. 11 have led Brigade Quartermasters back to its roots. With its fall catalog, the $25 million-plus marketer of military- and security-type
Financial reports: Gaiam, Twinlab
Despite circ cuts, Gaiam gains Despite reduced catalog circulation, Broomfield, CO-based manufacturer/marketer Gaiam (Nasdaq: GAIA) posted second-quarter
Successories faces Nasdaq delisting
In a July 25 letter from the Nasdaq Stock Market, motivational products cataloger Successories (Nasdaq: SCES) was informed that its common stock will
Dynamic Resource Group acquires a competitor
Not content with its April acquisition of cataloger Clotilde
Varsity Brands income from continuing operations up 77%
Cheerleading and dance team uniforms and accessories marketer Varsity Brands (Amex: VBR) had reason to cheer. It posted a net income of $8.7 million for