Sixth Annual Electronic Marketing Survey
Web marketing has come a long way, baby. When Catalog Age conducted its first Electronic Marketing Survey, in June 1997, only 45% of respondents with
News
J. Crew President Out, 100 Laid Off
In a terse May 1 press release, J. Crew Group reported that CEO Mark Sarvary left the company that day by mutual agreement. But Sarvary’s departure was
Maine Catalogers Take on the USPS
Don’t tell Chris Bradley that you can’t fight City Hall or the U.S. Postal Service. This spring the president of bedding cataloger Cuddledown of Maine
The Search Is On…
Van Dyke’s Restorers is pretty happy with the results of its site redesign. With a 450% increase in traffic within three months and a 500% leap in revenue,
Lists and Prospecting: Fall Forecast: Some Sun Ahead
Just as some observers estimate spring’s arrival by whether the groundhog sees his shadow on Feb. 2, many in the catalog industry view list rental activity
E-mail Marketing: The Ins or Outs of a Campaign
This past holiday season, West Marine scored a 16% conversion rate about eight times its typical rate with an e-mail campaign that delivered digitized
Small Catalogs Forum: Adopting an Untapped Niche
Although Laurie Wallmark has never adopted a child, she adopted the notion that there was an unfilled need for information on the subject of adoption.
Listings
NEW LISTS PUTTIN’ ON THE DOG More than 13,000 dog lovers have made a purchase from the Puttin’ on the Dog catalog during the past 12 months. These buyers,
Who’s Buying Now
Demographers will tell you that the population is aging, even as the number of children is slowly increasing, and that for the first time Hispanics are
Crutchfield Soups Up Its Product Line
Car stereo equipment accounts for half of Crutchfield Corp.’s $192 million in annual sales. So it’s not too surprising that the consumer electronics cataloger