The Company Store Snuggles Up to Advertising
Many catalogers are challenged to boost revenue in tough economic times. Bedding and home decor mailer The Company Store, part of Weehawken, NJ-based
Many catalogers are challenged to boost revenue in tough economic times. Bedding and home decor mailer The Company Store, part of Weehawken, NJ-based
Nineteen industry mergers and acquisitions were consummated during the first quarter of the year. That’s just slightly more than half as many as were
It would be an exaggeration to blame Spiegel for Federated Department Stores’ failure to sell its Fingerhut Cos. unit. But the woes of Spiegel’s First
In the April issue, we looked at the first part of fixed catalog or Internet creative costs the cost of designing, photographing, and producing catalog
In what’s been a tough year for catalogers, there’s been at least one bright spot: relatively low paper prices. But as the paper mills and suppliers try
A wise merchant understands his customer and the evolution of that customer base while having a clear perception of his product and the positioning of
Postmaster General Jack Potter’s heavily publicized transformation plan for the U.S. Postal Service has met with mostly positive reviews from postal watchdogs.
It’s been a bumpy ride for Under the Canopy, which sells apparel made from organic fibers. Just months after its launch in 1998, fulfillment problems
About 30 years ago, my father worked for a knitwear manufacturer. One of the company’s clients was especially demanding. The company would refuse shipments
Spa 2 Go With its selection of aromatherapy products, oils, and soaps, Spa 2 Go is a highly relaxing business-to-business catalog. After two years of