The Essential Vermont Country Store
Like many an aging celebrity, Weston, VT-based Vermont Country Store is pursuing youth. The venerable family-owned business, which began in 1946, in March
News
Trade Group Delivers for Fruit Catalogers
The upcoming June 30 postal rate hike will increase Parcel Post rates by up to 20%. For the members of the Florida Gift Fruit Shippers Association (FGFSA),
IGo Goes to Mobility Electronics
In a deal that’s expected to broaden product lines and distribution networks for both companies, portable computer manufacturer Mobility Electronics on
At Deadline
ANNIE’S ATTIC PARENT BUYS CLOTILDE’S Dynamic Resource Group (DRG), the parent company of the Annie’s Attic and House of White Birches needlecrafts catalogs,
Lists and Prospecting: Are Bigger Tests Better?
When it comes to prospecting, one thing’s for sure: Catalogers are increasing the size of their list tests. But the reasons for the shift, as well as
The Sweet Smell of Sales
Ah, the scents of spring freshly mown grass, budding flowers, the economy picking up. What was that last one again? I can just smell the economy turning
Small Catalogs Step Up to the Service Plate
In the midst of a down economy and rampant belt tightening, you may suspect that providing superior customer service is hardly a priority for small catalogers.
Federated Mulls Its Fingerhut Options
Five weeks after Federated Department Stores accepted a nonbinding letter of intent from Business Development Group Acquisitions (BDGA) to buy its entire
Crutchfield enters auto accessories market
With its latest catalog, Crutchfield Corp., a $192 million consumer electronics cataloger, is expanding into the auto accessories market. The book, which
Embracing the Upsell
Selling isn’t in my job description! I was hired to take orders and handle complaints, not to sell products! If I’d wanted a selling job, I would have