New Catalogs
Bear & Co. Manufacturer The Boyd Collection decided that children’s books about the adventures of fictional bears would complement its line of teddy bears.
News
Six Golden Rules of Online Customer Service
Here’s a sure sign that e-commerce has come of age: More Americans shopped online during the 2001 holiday season 58.7 million than voted in the 2000 presidential
Wet Seal to Reenter Catalog Business
Teen apparel retailer The Wet Seal is following the adage if at first you don’t succeed, try, try again. The Foothill Ranch, CA-based company, which launched
Anatomy of a Start-up
In this occasional series, Catalog Age follows the progress of catalog start-up Bel Tesoro. The first part appeared in the May 2001 issue, the second
Strike Up the Brand
So Lillian Vernon is about to join the pantheon of human brands that includes boxer-cum-barbecuer George Foreman and everyone’s favorite mad housewife,
Lists and Prospecting: Sur La Table Drills Deeper into House File
Thanks to a list modeling software system, Sur La Table last year improved its reponse rate by 43% in a test mailing to inactive customers. The Seattle-based
The Latest Catalog to Close: Mark, Fore & Strike
On Feb. 28, citing disappointing sales, The Mark Group announced it was folding its Mark, Fore & Strike catalog to concentrate on its thriving Boston
Correction:
In our February 2002 issue, Sealed Air Corporation’s inflatable packaging product, FillAir, was mistakenly identified as Filled Air (That’s a Wrap, page
Walter Drake dead at 80
Walter Drake, who in 1947 founded the general merchandise catalog that bears his name, died on March 30 of natural causes. He was 80. Drake ran the Colorado
Listings
NEW LISTS COLLAGE The roughly 7,500 12-month buyers of Collage catalog spent an average of $85 an order on handmade paper, calligraphy sets, desk accessories,