Getting Off the Promotions Bandwagon
This Valentine’s Day, The San Francisco Music Box Co. made a point of not offering sales promotions (see above). That wasn’t a one-time strategy for the
News
At Deadline
FINGERHUT AWAITING WORD FROM PROSPECTIVE BUYER At press time it was unknown whether Federated Department Stores’ nonbinding letter of intent to sell its
Car Parts Cataloger Seeks Chapter 11 Revival
Despite filing for Chapter 11 bankruptcy protection on Jan. 24, Chris Nowak, president/CEO Rocky Mountain Motorworks, is confident that his company will
Adam & Eve Scores with Cable Spots
When Adam & Eve launched a television ad campaign in early February, the adult-products cataloger hoped the commercial would garner 25-50 catalog requests
Annual Catalog Awards Finalists
The judges of Catalog Age’s 17th Annual Catalog Awards have named 69 finalists in 22 categories from a field of nearly 300 entries. The finalists in the
Cutting Back for the Rate Hike
Something’s gotta give. That’s the philosophy of catalogers as they prepare for the upcoming postal rate increase, which at press time was expected to
It’s a Bird, It’s a Plane, It’s SuperCSR
It is an irony of the catalog business: To achieve success, management must depend on a high-turnover resource the customer service representative (CSR)
Lists and Prospecting: What’s Hot and What’s Not for B-to-B
While the lackluster economy has hurt a number of industries, some are actually thriving. Catalogers that sell general business supplies office products,
Layoffs at Martha by Mail
New York-based Martha Stewart Living Omnimedia, which includes the Martha by Mail catalog, on March 14 laid off 40 people
Harry and David Launches Japanese Website
Just in time for Valentine’s Day, food gifts marketer Harry and David launched a Japanese Website on Jan. 29. The Japanese-language site will initially