For Chadwick’s, Pay-for-Performance Pays Off
Like the customers he markets to, Neal Patrick, assistant vice president of marketing at Chadwick’s of Boston, understands value. When determining where
News
Moving Beyond the Starter Website
So you’ve been selling online for a few years now, and the Website that seemed perfect when you launched it is no longer producing the results you need.
USPS asks Congress for more money
Postmaster General Jack Potter on March 13 appeared before the House Appropriations Subcommittee on Treasury, Postal Service, and General Government to
The Secret Shopper: Whose Privacy Is It, Anyway?
The Direct Marketing Association’s Guidelines for Ethical Business Practice, released last month, require members to post their privacy policies in a
Catalog Copy: Popcorn and Warm Towels
One of the most exhilarating indoor sports any catalog critic can enjoy is comparing the way competing catalogs describe similar items. A benefit and
Mailers Say, Webward Ho!
Just as two heads are better than one, direct marketers have come to realize that two marketing channels are better than one. Because the strengths and
Staples adds 335 to direct staff
In this age of layoffs, it
Operations and Management: Adventures in Benchmarking
If you want to assess and from there, improve the efficiency of your distribution and call centers, you first need to calculate your own productivity
Cortec Group signs letter of intent to buy Dr Leonard’s Healthcare
Private equity firm Cortec Group has signed a letter of intent to acquire Edison, NJ-based health and home care products cataloger Dr. Leonard