Penney Redesigns Big Book
If you received one of the 14 million spring/summer J.C. Penney catalogs that began mailing in January, you may have noticed a few changes. The $3.8 billion
News
L.L. Bean Lays Off 175
L.L. Bean on Jan. 23 said it had laid off 175 employees or 4% of its 4,200-person workforce in its biggest job reduction in seven years. Most of those
Holiday Return Rates Hold Steady for Most Mailers
After a highly unpredictable holiday season, the good news is that return rates were fairly predictable. Better still, while most catalogers say return
Catalog Analysis: The Importance of Tracking Source Codes
As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about
In Practice
Ever wonder what makes magazines like Operations & Fulfillment flourish? Many things, we hope, but one of the reasons most trade publications stay in
The Secret Shopper: Kickin’ Back in Cashmere
With cocooning now something of a national pastime, The Secret Shopper decided it was time to lounge in style in cashmere. Below, the price and the shipping-and-handling
Riff
DID YOU KNOW? The number of U.S. contact centers will grow from 2,250 in 2000 to more than 17,000 by 2004. Of the estimated 15 billion customer contacts
Small Catalogs Forum
What is the most important consideration when expanding your product line? ANNE MARCUS, president of Hot Springs, AR-based toy catalog AnneMail: You should
A Tulip Is a Tulip Is a Tulip
Seems to me that the sad saga of Fingerhut could have been avoided if someone at Federated Department Stores had read Hans Brinker, or The Silver Skates.