Catalog Copy: The Annual Best and Worst Catalog Copy
Maybe it’s unpatriotic to single out catalogs for criticism. After all, I don’t want to be the Bill Maher of the catalog industry. And I have to point
News
The Production Page: Pinching Your Production Pennies
Printing and postage account for a mean 47.4% of catalogers’ marketing expenses, according to Catalog Age’s Benchmark Report on Critical Issues and Trends
Making the Cuts
Edmund Optics canceled all fourth-quarter travel. Girlfriends L.A. is using lighter packaging materials to lower its shipping costs. Newark Electronics
At Deadline
DR. LEONARD’S, SUNBELT SPORTSWEAR FOR SALE Edison, NJ-based Dr. Leonard’s Healthcare Corp., a low-end health products cataloger, has hired an investment
Layoffs, salary cuts at Lillian Vernon
(Direct Newsline) Lillian Vernon Corp. has trimmed its staff levels both through layoffs and deciding not to fill open positions. A total of 32 positions
Hanover Direct Chairman, Board Member Both Resign
Weehawken, NJ–Multititle housewares and apparel cataloger Hanover Direct on Dec. 20 completed a common and preferred stock transaction with Richemont
Financial reports: Coldwater Creek, Lillian Vernon
Northcountry Crimps Coldwater Creek
Congress looks to give USPS $500 million to sanitize mail
House and Senate conferees on Dec. 18 agreed to include a $500 million appropriation for the U.S. Postal Service in the Department of Defense appropriations
Online marketer Stratmosphere launches print book
After two years selling Audi aftermarket part online, Stratmosphere mailed 20,000 copies of its first catalog in December to customers and rented names.