Catalog Analysis: Further Breaking Down Breakeven
In the November issue, we looked at a simple breakeven analysis and how it can help you evaluate your marketing plan and determine where to cut off mailings.
News
Small Catalogs Forum: Kids’ Clothing That Suits Its Audience
Frustrated by children’s clothing that looked like miniature versions of adult apparel, mother of two Jane Hedreen decided to design her own children’s
Point, Click, and Switch Your Colors
You can’t expect a customer to buy an article of clothing without being able to see the colors in which it’s available. To that end, some online marketers
DOLLARS & SENSE
Months before the horrific events of Sept. 11, 2001, the direct-to-customer business was performing erratically. Afterward, all bets were off. For many
Concerned Consumers Call on B-to-B Mailers
Although it sells primarily to large food processors, auto manufacturers, and other industrial concerns, Conney Safety Products used to get 10-15 calls
UPS to Raise Ground Rates 3.6% on Average
United Parcel Service on Nov. 2 announced that it will raise its rates for the 15th time in 15 years. Standard ground shipping rates will increase an
The Skinny on Atkins Direct’s Growing Business
Fad diets come and go, but the Atkins diet, a low-carbohydrate program founded in 1989 by Dr. Robert Atkins, is still going strong. And Atkins Direct,
Brigade Gets a Boost in Sales
A favorite catalog of survivalists, Brigade Quartermasters has seen demand for its products soar since the Sept. 11 attacks. We immediately saw an increase
Sector Report: Kids’ Catalogers Assess Their Prospects (and Prospecting)
The $155 billion youth market is growing. According to a March 2001 report from the U.S. Census Bureau’s Department of Commerce, 72 million students were
At Deadline
SAN FRANCISCO MUSIC BOX SOLD Cataloger/retailer Foot Locker (formerly Venator) on Nov. 13 sold gifts cataloger/retailer The San Francisco Music Box Co.