New Jersey SCF Holds Back Ad Mail in New Anthrax Scare
Bellmawr, NJ–A New Jersey sectional center facility (SCF) that handles first class, catalogs, and other mail for most of southern New Jersey, has stopped
News
Consumer Shopping Survey: Part III
In this, the final installment of our three-part series on Catalog Age’s Consumer Shopping Survey, we look at the reasons that shoppers buy from catalogs
Sonic Foundry Launches Consumer Book
Madison, WI-based business-to-business software manufacturer/marketer Sonic Foundry is now tapping consumers. In August, Sonic Foundry began mailing 500,000
List Watch: B-to-Bers Say, Let’s Talk About Sex
Some business-to-business catalogers have sex on their minds. No, not what you’re thinking gender selects. Because b-to-b mailers target corporations
Listings
NEW LISTS SMARTHOME The 60,071 12-month buyers of the Smarthome catalog spent an average of $180 an order on electronic gadgets and safety devices. The
F&G’s Pieces Parceled Out; Divestiture All but Complete
Quietly, nearly all the pieces of defunct cataloger Foster & Gallagher (F&G) the gifts division, the horticultural titles and the third-party fulfillment
The Inside Scoop on Exclusive Merchandise
Exclusive merchandise can be a major point of differentiation for a cataloger. Unfortunately, obtaining an exclusive license or exclusive rights to an
Operations and Management: Keep Your Seasonal Employees Coming Back
Now that you’ve hired and trained your seasonal operations workers for the holidays, do you have a strategy for retaining them? You should, say most catalog
Attack Aftermath: Perishables Mailers Spared Excessive Spoilage
The tragedy of Sept. 11 grounded airlines and effectively halted business nationwide. While many mailers scrambled to notify customers expecting packages
E-mail Ain’t Direct Mail. Remember Where You Are
The synergy between direct mail and e-mail not only exists; it sparkles with energy. Direct mail is the incestuous first cousin of e-mail. But too many