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Breakeven analysis is one of the most difficult tools for new catalogers and Web marketers to understand. As with the forecast, you typically perform

You may have already cut your distribution center (DC) costs by switching to less-expensive packaging or installing a more efficient conveyor system.

In August, CATALOG AGE sat down with several catalogers in Woodstock, VT, to talk about merchandising matters, from sourcing to liquidating. Regardless

Even before the catastrophic events of Sept. 11, consumer mailers were feeling the effects of diminishing consumer confidence and spending. Of the 17

Coming off a flat 2000, multititle cataloger Miles Kimball plans to close the South Norwalk, CT, merchandising and creative offices of its Exposures picture

The economy may have gone to the dogs for some marketers, but pet supplies cataloger Doctors Foster & Smith has grown its business 20% overnight. The

As soon as an employee heard a radio report about the Sept. 11 terrorist attacks, fellow workers at multititle mailer Brylane’s New York headquarters

Friends and relatives aren’t the only ones who receive postcards, photos, and letters from travelers on vacation. Numerous customers have sent such correspondence

Despite the two-day nationwide airport lockdown that followed the Sept. 11 hijackings, delivery disruptions among the parcel carriers were minor. Our

Many of their catalog clients, suffering lackluster sales, are resorting to layoffs, so it’s no surprise that several list firms have also trimmed staff