Catalog Analysis: Manage That Inventory!
Every catalog business has its unique inventory challenges. Apparel catalogs can expect high returns and cancellations often 25%-30% of sales and typically
News
Small Catalogs Forum: Al’s Farm Toys Finds a Crop of Buyers
Growing up on a farm, Al Batzel collected toy replicas of tractors each year at the state fair. But he never imagined that he would be making a living
List Watch: The Benefits of Older Names
Several list professionals estimate that, as a result of sluggish catalog sales, the number of 12-month buyer names available for rent has dropped by
Two More Pure-Plays Expand Into Print
Continuing the trend of bringing the dot-com to the customer’s doorstep, Web marketers Drugstore.com and Style.com recently launched catalogs. Beyond
CMS Buys Prefer Network
St. Paul, MN–List processing services provider Catalog Marketing Services (CMS) on Sept. 28 bought The Prefer Network, an Internet-based catalog co-op
Annual Paper Forecast: Down but Not Out
In these pages last year, we predicted that the January 2001 postal hike and a potential economic slowdown would lead to only a modest increase in paper
J. Crew Going Corporate
This time, J. Crew means business. The company mailed its first corporate sales catalog on Sept. 8 to roughly 350,000 businesses nationwide, many of which
No Bouquets for 1-800-Flowers.com
A Catalog Age staffer recently placed an order at 11 a.m. on the Website of 1-800-Flowers.com. The site specifies same-day delivery for orders placed
The Electronic Catalog: Are E-Wallets Empty Wallets?
For the past few years, technology pundits have touted electronic wallets, or e-wallets, as part of the e-commerce future. Multisite e-wallets were supposed