News
Industrial Supplies, Silver Award: Stoner: Clean, Lube, & Protect, Summer 2000
Talk about a call to action cover. Stoner’s Clean, Lube, & Protect cover depicts an army of industrial cleaning and lubricating spray cans staring down
Food, Silver Award: Zingerman’s, Holiday 2000
When it comes to gourmet-foods catalogs, consumers are accustomed to seeing lush, mouth-watering photography. But with its whimsical illustrations and
Gifts Over $75, Silver Award: Cottura, 2000/2001 Edition
From the close-up cover shot of a Renaissance-inspired urn, it’s clear that Cottura puts product center stage. Once inside the catalog, Cottura’s vivid,
Consumer Specialty, Silver Award: Wilderness Travel, 2001
As the Silver Award winner in the consumer specialty category, Wilderness Travel is indeed a special book. The cataloger does such a good job of selling
Hand Over Those Tax Rebate Dollars Please
Few catalogers expect a lift from consumer tax rebates As consumers began receiving their tax rebate checks this summer, retail giants such as Home Depot
International B-to-B, Silver Award: IBM’s VSB Catalog, December 2000 (France)
Starting with the cover of the French edition of IBM’s VSB catalog of computer equipment for the small office/home office (SOHO) market, customers get
Travel, Gold Award: Backroads, 2001-2002
With its vast offering of active vacations, Backroads invites you to take a walk on the wild side. Or a bike ride, a multisport trip, or a cooking adventure,
Short Takes: Cash Cow
Want your Internet customers to spend more? Rev up your Web site with broadband. According to a Nielsen//NetRatings study, high-speed users spend more
Short Takes: Less Is More
It’s possible to produce less but enjoy higher revenue and profits. Wait before you dismiss that as the raving of a lunatic, read the Warehousing Education