The Electronic Catalog: A Quick Look at Quick-Time Virtual Reality
A major drawback to selling via catalog is that a photograph provides only one view of a product. But Internet marketers can opt for quick-time virtual
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CATALOG AGE Top 10: Pet Supplies Catalogers
The dog days of August inspired us to look into the leading pet supplies catalogs. (While we’re at it, it’s also a good time to inspect Fido and Fluffy
Internet Tax Debate Escalates
The clock is ticking for the Internet access tax moratorium, which expires on Oct. 21. And although most lawmakers agree that the moratorium should be
The CATALOG AGE 100: Who’s on Top?
When the year 2000 arrived amid fireworks and galas, the economy was still going strong. The first three quarters of the year continued to bring solid
Getting Personalwith Tom Rosenbauer
Tom Rosenbauer is vice president of mail order for Manchester, VT-based Orvis, a cataloger/retailer of outdoor sporting goods. Where did you grow up?Rochester,
Bigger Better for Chiasso
Five years after buying upscale gifts cataloger/retailer Chiasso, Dave Marshall has grown the business from $1.4 million to $21 million by rolling out
FYI: SPREAD THE WORD
Call center managers who communicate the value of the call center to the rest of the company can help reduce agent turnover, reports a study by Response
Eye on B-to-B: Dialing for Dollars
Judy Powell (not her real name) sounds a bit embarrassed on the phone. When asked about her company’s outbound telemarketing program, Powell concedes
Venus Settles Suit Against Pacific Sunwear
Jacksonville, FL–Swimsuit cataloger Venus Swimwear has settled a federal lawsuit it had filed on June 13, charging trademark infringement against $614.6
The Electronic Catalog: The Payoff of Paid Search Listings
By now you know that it’s not enough just to be on the Web. Once online, you also need to direct users to your Website. Some marketers are finding that