The Electronic Catalog: The Payoff of Paid Search Listings
By now you know that it’s not enough just to be on the Web. Once online, you also need to direct users to your Website. Some marketers are finding that
News
Woolrich to Launch Boys Apparel Line
Woolrich, PA–Apparel manufacturer/marketer Woolrich hopes to appeal to a younger demographic with its rollout of apparel for boys this fall. The new
Short Takes: Ordinary People
It’s perfectly OK to be average unless, it seems, you’re looking for a job in a warehouse. Preliminary results of a study conducted by Miami University
Hold the Phone Music, Please
For callers placed on hold, is bad music worse than no music at all? Research by Basking Ridge, NJ-based communications services provider Avaya found
Financial Update: Consumer Catalogers Seeing Red in the First Quarter
Consumer catalogers and cataloger/retailers took it on the chin in the first quarter. Of the 18 publicly traded companies tracked by Boston-based investment
Kids Stuff’s Growth Strategy
It’s been rough going for North Canton, OH-based Kids Stuff. Annual sales for the children’s products mailer, which mails Perfectly Safe, The Natural
CATALOG AGE’s Exclusive Consumer Shopping Survey: Part I
Part I Did you know that the number of U.S. consumers who shop from catalogs rose 7% during the past two years? That’s just one of the statistics uncovered
J. Jill, Geerlings & Wade Boost Their Bottom Lines
Stamford, CT
J.C. Penney Debuts Birthday Bear
Plano, TX