News

Boston–In business as in comedy, timing is everything. And Tempe, AZ-based computer marketer Insight Enterprises decided the time isn’t right to spin

Boston–Sure, the economy has been brighter, but catalogers aren’t letting the downturn keep them from the 18th Annual Catalog Conference. In fact, at

Boston–Tire manufacturer Pirelli is well known for its annual calendar, which features the world’s most famous models in highly seductive poses. The

Boston–In case you needed confirmation of what you’ve no doubt suspected: Declining consumer confidence and Wall Street tumult led consumer catalog sales

To the casual observer, high-tech gifts and gadgets marketer The Sharper Image has barely changed its own image since its inception in the late 1970s.

Things are looking up for Wall Street Creations. In January, the Rome, GA-based cataloger of finance-themed gifts was closed down by the local district

Garnet Hill’s call center in Franconia, NH, resembles a bedding-store showroom. Throws, sheets, and pillows are strewn throughout often within arm’s reach

Last month we began our discussion of the merchandising functions of or square-inch analysis, which helps the merchants and the creative team determine