Catalog Copy: So It’s Listed in the Catalog? So What?
I sometimes wonder whether the people who write catalog copy and the people who buy merchandise for a catalog ever talk to each other. The people who
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NEW LISTS HISPANIC CREDIT CARD HOLDERS The Hispanic Credit Card Holders file contains 500,000 names of Hispanics who have qualified for credit cards and
Sephora Catalog Looking Good
The upscale-cosmetics catalog competition is a little stiffer these days, now that super-store Sephora has rather quietly entered the mail order channel.
Northwest’s Best Makes a SCOR
Gifts cataloger Northwest’s Best knows that initial public offerings aren’t just for big businesses. In March the Medford, OR-based mailer filed what
The Electronic Catalog: Upselling Online Can Raise Top Line
There is always more money to be made. But if that’s the case, then why do so few catalogers upsell (offer customers an item similar to but more expensive
O Pioneers
We’d be remiss if we detailed the accomplishments of the latest wave of innovators without reviewing those of their predecessors the pioneers of cataloging.
Ask the Experts: Rich E-mail
This month’s experts, Socketware’s Michael Pridemore and consultant Robin Lebo, answer the question What should I consider before investing in rich e-mail?
Amazon.com Test a Genuine Print Book
What’s the deal with Amazon.com? In a November interview with Catalog Age, spokesperson Carrie Peters insisted that the Seattle-based online behemoth
CATALOG AGE TOP TEN
The people have spoken: J.C. Penney is the most popular catalog in the country. Of the 498 catalog buyers surveyed in the 2001 Catalog Age Consumer Shopping
Austad’s Is Back in the Mail
After buying his former golf catalog, Austad’s, back from bankruptcy court in November, Dave Austad has put the book in the mail once again. The Sioux