Spend IT
Remember the hysteria over Y2K? One of its byproducts was rampant spending on information technology, brought on by panic-stricken visions of widespread
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CUSTOMER CARE: Getting with the (Loyalty) Program
You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s
THE SECRET SHOPPER
E-mail Service Bouquets
CUSTOMER LOYALTY: Who’s Doing What
A sampling of cataloger loyalty efforts: BAS BLEU: For a $20 annual fee, customers of this specialty book catalog (whose name translates to ) can become
CATALOG AGE TOP TEN
Marine Products Catalogs It’s finally fishing and boating season for parts of the country that endured a long winter. Boaters are spiffing up their crafts,
Looming Leather Price Hikes?
While the U.S. has so far avoided an outbreak of foot and mouth disease among its livestock, the epidemic in the U.K. and continental Europe could cause
Maximizing Models
6 TIPS FOR USING MODELS EFFECTIVELY
Sovietski Collection Spins Off Treasures
San Diego
Operations and Management: Low-Tech Inventory Control
Even if you don’t have the resources of an Office Depot or a Lands’ End, you can still improve your inventory flow and better communicate with vendors.
Anatomy of a Start-up
Bel Tesoro hopes to mailed its debut catalog by October This month, Catalog Age introduces an occasional series tracking the progress of Bel Tesoro, a