News

New York-based teen girls cataloger/retailer Delia’s has sold the assets of its Foster City, CA-based children’s apparel catalogs Storybook Heirlooms

In the mid-1990s, Wall Street rewarded small companies that had a vision to become big companies within fragmented industries, a concept that was often

SendAmerica Stuffed bears marketer The Vermont Teddy Bear Co. (VTBC) is branching out. Its gifts Website, SendAmerica, sells 250 handcrafted U.S.-made

Retailers, pure-plays, and other marketers tend to view catalogers as leaders in database marketing. And at first glance, catalogers do seem to be database

Efficient communications with your suppliers is critical to effective inventory control. So some marketers have taken to communicating with suppliers

Amid the Sturm und Drang of the first quarter of 2001, it’s easy to forget that for most catalogers, the fourth quarter of 2000 was a success. Among the

This month, we’re going to begin looking at a number of the pre- and post-merchandise analyses, systems, and flow charts that you can use to improve your

Given the economy, what’s news isn’t that first-quarter sales came up short for a number of catalogers. Rather, it’s that a fair number of marketers met

In an effort to drive traffic to its stores and showcase its product line, apparel marketer J. Crew mailed a book that is a stylistic departure from its