List Watch: Keeping Up with Moving Customers
Keeping Up with Moving Customers The U.S. Postal Service estimates that 45 million Americans move every year. For nearly two decades, the USPS’s National
News
Three Hanover Books Up for Grabs
On the heels of mounting losses, multititle mailer Hanover Direct is narrowing its focus. In April the Weehawken, NJ-based cataloger put three of its
Is This the End of the Postal Paper Trail?
Catalogers traditionally have sent to either the U.S. Postal Service or their printers paperwork detailing the content, weight, permit number, and other
Foot and Mouth Means No Photo Ops
Macedonia, OH-based Creative Irish Gifts doesn’t sell much in the way of leather. Nonetheless, foot and mouth disease poses a creative problem for the
Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON
As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel
Getting Personal…with Fran Philip
Fran Philip is senior vice president of Freeport, ME-based L.L. Bean’s home goods catalog, L.L. Bean Home, and its women’s apparel title Freeport Studio.
Scenarios
Case 1: Do It Yourself; Case 2: Classic Style; Case 3: Well Developed
Eye on B-to-B: Mailing More Than Catalogs
A cataloging truism is that the more accurately you target a message to a customer, the more likely that customer is to respond. That’s why many b-to-b
Electronic Catalog: Census Releases First E-commerce Report
One-half of 1% of all retail sales in 1999 were conducted on the Internet, according to the U.S. Census Bureau’s first-ever report on e-commerce, released
Hanna Andersson Sold
After 18 years as a family-owned children’s cataloger/retailer, $65 million Hanna Andersson in March sold the assets of its business. The new owner is