Magazine Sub Cards Blow into Catalogs
Catalogers have long relied on special-interest and lifestyle magazines to find customers either by placing space ads or by renting their subscriber files.
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Legislative Update: Limits on Databases, Use-Tax Proposed
Legislators are making it harder for bankrupt companies to sell their databases. On March 15, the U.S. Senate voted 83 to 15 to approve a bill that would
Electronic Catalog: Judging a Site by Its Home Page
Swift and harsh judgments of appearances aren’t limited to high school hallways and model casting calls. The impression that your Website makes on a visitor
In Praise of Crying Wolf
In Moira Cotlier’s cover story on how the European foot and mouth disease epidemic may hurt U.S. catalogers, consultant Andrea Lawson-Gray says, We’re
Credit Squeeze Has a Choke Hold on Catalogers
You may be finding it tougher than ever to obtain credit. Or perhaps your bank has even called in its loan to you. If so, here’s a very small consolation:
CUSTOMER CARE: How Viking Office Products Does It
In its ongoing effort to provide what it has for years referred to as customer service, Viking Office Products has become a master at customer loyalty
Cult Following
Last month’s editorial, Curtain Call, which questioned how useful industry conferences really are, brought more comments and letters to the editors than
USPS Plunges Deeper Into Debt
These are scary times for the U.S. Postal Service which makes them scary times for catalogers as well. Not only is a new rate case looming, but there’s
Eye on B-to-B: Catalogers Prepare for a Recession
If a recession is looming, b-to-b catalogers should be ready to face it. Even though many business mailers have yet to feel the ripple-down effect of
Then There’s Mad Cow Disease
Foot and mouth disease isn’t the only illness plaguing livestock in Europe. BSE, otherwise known as mad cow disease, has resulted in the slaughter of