Eye on B-to-B: Best-Buyer Plan Keys to Success
In addition to determining your best customers and calculating the sales increase needed to cover the cost of a best-buyer program, several other factors
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NEW LISTS IT PROFESSIONALS The IT Professional Database Masterfile has more than 300,000 names of online course and product buyers. These IT and MIS directors
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We Win Some My company, MidwayUSA, a cataloger mailing about 5 million pieces a year, has been subscribing to Catalog Age for many years. I enthusiastically
Getting Personal with…Daryle Scott
Daryle Scott is president/CEO/founder of Jacksonville, FL-based Venus Swimwear. Where did you grow up? All over the East Coast. I was an AT&T brat. What
Catalog Copy: A Tilley Hat Is a Tilley Hat. Or Is It?
The heading on a catalog description of the famous Tilley Hat: ELEPHANT EATS TILLEY HAT 3 TIMES! What follows is This is a true story. Michael Hackenberger,
Longer School Year, More Revenue?
Roughly 2.2 million students today are in public or private school year-round, a 22% increase from 1.8 million students in 1996, according to San Diego-based
On the Scene at NEMOA: Cautious Mood
Cambridge, MA
Movers and Shakers
Sport Supply Group, a Dallas-based business-to-business catalog of sports equipments, promoted Eugene Grant to executive vice president of sales and marketing.
Eddie Bauer Approaches CRM Through Channel Motivation Process
Oak Brook, IL–With a catalog, a retail chain, and a Website, apparel marketer Eddie Bauer has taken a closer look at customer relationship management
Vermont Teddy Bear to Launch Second Title
Shelburne, VT