SmarterKids.com, Early Childhood Learn to Share
Consumer toys Website SmarterKids.com and business-to-business school supplies cataloger Early Childhood will join forces in April to form LearningStar
News
Take a Bow
Are you familiar with the Zingerman’s catalog? I wasn’t, until recently. Zingerman’s is a relatively small marketer of gourmet breads, snacks, spices,
Annual Catalog Awards Finalists
Judges of the Catalog Age’s 16th Annual Catalog Awards have named 67 finalists in 23 categories from a field of 217 entries. Finalists in the international
Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?
I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward
Small Catalogs Forum: Flag Fables Flies to New Heights
Decorative flags may adorn the outside of many U.S. households today, but back in 1984 they covered Pam Stewart’s kitchen table. Stewart’s flag-making
Climate-Controlled Banner Ads
Everybody talks about the weather, according to the saying, but no one does anything about it. Until now, that is. With its aptly named Weather-Triggered
New Web Catalogs
From a lavender line by Rona Barrett to retro gear for bowlers, these new online catalogs speak to the unique. BowlingShirt.com Thanks to demand for all
OfficeMax to Close 50 Stores
Blaming the slowing economy, office supplies cataloger/retailer OfficeMax will close 50 of its 996 stores this spring in an attempt to reduce capital
List Watch: Privacy Legislation Outlook
It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging
FTC Holds Privacy Workshop
Washington–The U.S. Federal Trade Commission (FTC) held an Information Marketplace Workshop on March 13 to examine how companies exchange personal data