The Sobering Realities of Selling Wine Online
They say two businesses that do well in hard times are bars and liquor stores. But that rule apparently doesn’t apply in cyberspace. Online alcohol seller
News
Burpee Reaps Garden.com Assets
`New names will lead us to a new universe of customers’ Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the
Catalog Analysis: How Much Are Your Customers Worth?
Last month we discussed the cost of getting a customer, a key measurement for the front end, or the prospecting side of the business. Now, we look at
Star Search
In my household, the ringing of the telephone after 10 p.m. can only mean that someone is dead or dying. So when my sister called at 10:30 one evening
STRATEGIC ALLIANCES
Asia for Kids Connects with Verizon Cincinnati-based children’s educational products cataloger Asia for Kids and Dallas-based telephone company Verizon
Last of Good Catalog Co. Founders Exits
Barb Todd, who ran Portland, OR-based The Good Catalog Co. since cofounding it in 1992, left the company on Dec. 31, the day her contract with parent
Colorado Pen Writes Again
Pen and gifts retailer Colorado Pen Co. filed for Chapter 11 bankruptcy protection on Jan. 5-but the filing had little effect on the Colorado Pen catalog.
listings
New Lists MAGAZINE EXECUTIVES The Magazines and Trade Papers list from American List Counsel consists of 39,111 executives at 8,965 publications. The
THE SECRET SHOPPER
To make this year’s Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before kickoff time looking for products ranging
Asia for Kids and GTE: Unlikely Bedfellows
Cincinnati-based children’s educational products cataloger Asia for Kids and Dallas-based telephone company Verizon (formerly GTE) may seem unlikely bedfellows,