News

Barb Todd, who ran Portland, OR-based The Good Catalog Co. since cofounding it in 1992, left the company on Dec. 31, the day her contract with parent

New names will lead us to a new universe of customers Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the

A focus on`plants instead of celebrity and lifestyle’ White Flower Farm catalog hopes its new venture will come up roses. Following the lead of catalogers

Last month we discussed the cost of getting a customer, a key measurement for the “front end,” or the prospecting side of the business. Now, we look at

The sailing has been far from smooth for $1.3 billion Lands’ End during the past few years. Disappointing sales growth, diminishing profits, and sliding

It’s not just how you cook but also how you look. This month, The Cybercritic reviews Websites selling chef apparelNew Chef Reviewed Jan. 5, 4 p.m., Explorer

Hoping to put a glow on the faces of upscale consumers, high-end cosmetics marketer Glo launched a 34-page catalog in November 2000. The catalog sells

Regardless of the sales channels, you need to make customers feel like royalty. The four steps of measuring customer satisfaction can show you how Multichannel