Macy’s by Mail Goes Dot-com
As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel
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DIGITAL LEADERS
Digital Photography Lets Seta Corp. Save Money Mixing the New and the Old As a producer of syndicated jewelry catalogs for the likes of J.C. Penney, Spiegel,
NICHE CATALOGS
Gifts Fit for a President If you’re looking for a $995 medallion of President Bush, we’ve got a catalog for you.Now that the drama of the 2000 presidential
FTC Examines Wireless Web Privacy Issues
Mobile, or wireless, commerce could be the wave of the future. So does that mean it’s time to regulate?Just when you thought you had e-commerce nailed
Small Catalogs Forum: Dancing Dragon
Dancing Dragon: A Niche Catches Fire Thanks to the buzz about Harry Potter and the upcoming film version of Lord of the Rings, dragons are hot and likely
Ernie Schell on Systems
Don’t expect everyone to describe the same
Insight to Shut Print Catalog
You won’t have Insight to kick around anymore at least in your mailbox. This will be the last year for our print catalog, says Charles Jarrell, president
The Electronic Catalog: FTC Examines Wireless Web Privacy Issues
Mobile, or wireless, commerce could be the wave of the future. So does that mean it’s time to regulate? Just when you thought you had e-commerce nailed
List Watch: List Roundtable
Most of the list professionals contacted by Catalog Age report that spring list orders are comparable to last year’s or up somewhat. What’s more, they
List Watch: Going for Brokers
MOMS shares information such as response rates, average order sizes, and customer demographics with its broker. Today, list brokers do much more than