List Watch: Going for Brokers
MOMS shares information such as response rates, average order sizes, and customer demographics with its broker. Today, list brokers do much more than
News
new catalogs
In what has become a trend, all of our new catalogs this month started as Websites. Twins Help Shortly after Marsha and John Zimmerman became the happy
Allen Allen Catalog Takes a Break
Don’t expect to see a copy of women’s apparel catalog Allen Allen in your mailbox until late this summer. The $16 million Hawthorne, CA-based manufacturer/marketer
Eye On B-to-B: Trading in on Trade Shows
A trade-show lead someone with whom you’ve talked face to face is a qualified lead At any given trade show, says Nasco’s Tom Belzer, we could get 90%
Ferreting Out Fraudulent Credit-Card Claims
Reduce chargebacks by identifying key risk factors Here’s a staggering statistic: Worldwide credit-card fraud losses for 1999 alone totaled $1.9 billion,
The Electronic Catalog: Drilling Down Beyond Channel
Many catalogers, particularly business-to-business marketers, not only seek to allocate sales by channel, but also by individual consumer. B-to-b catalogers
Sportman’s Guide Takes Aim at Profitability
Outdoor apparel and equipment cataloger The Sportsman’s Guide has a mandate: to return to profitability, says president/CEO Greg Binkley. For the 39 weeks
CLOSINGS
Lucy.com Halts Catalog, Web Operations The fat lady may not have sung yet for Lucy.com, but she has certainly cleared her throat. In January, after only
Fingerhut Fixing Credit Mess
Lately it seems that the only news Fingerhut Cos. could report was bad news. Following a rise in bad consumer debt, in October the company announced plans
Fingerhut Fixing Credit Mess
We didn’t have as many credit tool kits as we needed Fingerhut president Michael Sherman: We can now understand profitability by credit-risk segment.