Fingerhut Fixing Credit Mess
We didn’t have as many credit tool kits as we needed Fingerhut president Michael Sherman: We can now understand profitability by credit-risk segment.
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GOLDEN OPPORTUNITY
Regardless of the sales channels, you need to make customers feel like royalty. The four steps of measuring customer satisfaction can show you howMultichannel
Global Gifts Niche Emerges in Print
It is a small world after all: Two catalogs selling gifts made by artisans throughout the world recently debuted.Eziba.com dropped its first catalog in
Not Many Returns
After a decent holiday season, most catalogers say that their post-holiday return rates are the same as or slightly below the previous year’s. But not
Lands’ End: Turning the Tide?
The sailing has been far from smooth for $1.3 billion Lands’ End during the past few years. Disappointing sales growth, diminishing profits, and sliding
Getting Personal with…Larry Gaynor
Larry Gaynor is president/founder of Nailco, a $50 million Farmington Hills, MI-based cataloger of supplies for beauty salons. Where did you grow up?
people
Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed
The Electronic Catalog: Gone to Seed
Modesto, CA-based wholesale seed cataloger Harris Moran Seed Co. allocates sales to a geographic region rather than to a channel. No matter what the venue,
Beating the Publicity Drum
You may think you don’t have the time or the money to launch a public relations campaign. But if you don’t do PR, you’re missing out on a prime business
People
Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed