New Lists
BETTY CROCKER The 325,000 mail order buyers from the Betty Crocker catalog from General Mills Corp. are now available as a new list from Madison Direct
News
New Lists
PRICECUTTER.COM The names of buyers from PriceCutter.com’s Website and its 55-page mail order catalog are now available for rental through Millard Group.
New Lists
DOWN HOME IN NORTH CAROLINA The subscriber list from Our State: Down Home in North Carolina has more than 67,000 individuals who like to be updated about
NEW CATALOGS
`Chicken Soup’ Goes Gourmet Reading Etc. tested its new catalog locally `so that we could make mistakes on a small scale.’Publishing company HCI Communications
Catalogers Cash In on the Travel Goods Market
Last year, consumers spent more than $561.3 billion on travel expenditures, including transportation, lodging, recreation, and incidentals, according
Liggett Stashower
Liggett-Stashower Interactive is an ePromotion company that can make catalog Web sites visible to customers by using the same tools used to promote any
CASE STUDY: ROSS-SIMONS
Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,
New Lists
CRAFTS REPORT Crafts Report is a business journal for the crafts industry with more than 13,000 subscribers. The subscribers spend an average of $29 on
PDS Corp.
Full service fulfillment: secure on-line internet access for Order Entry, Tracking, Customer Service, E-Mail Confirmation, Real Time Reports and more!
Mailer Fits Seven Continents in One Book
It’s a big, beautiful world out there. By redesigning its catalog, Wilderness Travel intends to help customers and prospects see more of it.In October,