Giving and redeeming
Gift certificates can be a multichannel challenge Retailers and catalogers know that gift certificates and discount coupons can convert prospects, boost
News
New House rules?
As is the case every other year, all 435 House seats are up for reelection. The good news is that the more cataloger-friendly representatives are, in
Hickory Farms cuts label costs 20%
Many companies don’t give a lot of thought to their corporate labels. But Hickory Farms did – a move that payed off. During the past year, the Maumee,
Hail to Lillian’s longevity
Gifts cataloger Lillian Vernon is a leader in the mail order industry, but founder Lillian Vernon Katz is a longtime leader in the business world at large.
MAILING PLANS
Circulation strategies 2001 Postal rate hike not keeping catalogers from mailing more In a snapshot poll that Catalog Age conducted in September on its
ashford
sophistication abounds throughout this site. The graphics are so crisp, they all but burst with three-dimensional detail. The clarity allows you to see
Liggett Stashower
Liggett-Stashower Interactive is an ePromotion company that can make catalog Web sites visible to customers by using the same tools used to promote any
FINANCE Taking back the Web
As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.
Now you see it, no you don’t
We thought we’d seen everything until we saw – or didn’t see – The Invisible Man Brand catalog. The summer 2000 edition of this 12-page digest catalog
TESTING Tougher tryouts
Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests